Marketing research / (Record no. 4015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00000005555 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006094013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941005s1995 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471552542 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .A14 1995 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A14 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | David A. Aaker, V. Kumar, George S. Day. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 783 p.: |
| Other physical details | ill.; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Master in Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-06 | SOM-1192 | HF5415.2 A14 1995 | 3UPML00004837 | 2023-05-31 | 2022-10-06 | Book |