Global marketing /

Czinkota, Michael R.

Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - Dryden Press series in marketing .

Includes bibliographical references and index.

0030106494


Export marketing.


SOM1

HF1416 / .C948 1996
 
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