Global marketing /
Czinkota, Michael R.
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
Export marketing.
SOM1
HF1416 / .C948 1996
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, c1996. - 648 p. : ill. (some col.) ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and index.
0030106494
Export marketing.
SOM1
HF1416 / .C948 1996