Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

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Material type: Text

TextSeries: Dryden Press series in marketingPublication details: Fort Worth, TX : Dryden Press, c1996.Description: 648 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF1416 C95 (Browse shelf(Opens below))	Available		3UPML00004721

Includes bibliographical references and index.

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