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Services marketing : a strategic approach /

Gonðcalves, Karen P.

Services marketing : a strategic approach / Karen P. Goncalves. - Upper Saddle River, NJ : Prentice Hall, 1998. - xiii, 225 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0131065270 0139548920

Subjects--Topical Terms:
Service industries--Marketing.--United States
Service industries--Marketing--Case studies.--United States

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HD9981.5 / .G66 1998

Dewey Class. No.: 658.8/02

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