Services marketing : a strategic approach / Karen P. Goncalves.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1998.Description: xiii, 225 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415 G65 (Browse shelf(Opens below))	Available		3UPML00004751

Includes bibliographical references and index.

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