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Strategic marketing management : a means-end approach /

Parry, Mark E. 1957-

Strategic marketing management : a means-end approach / Mark E. Parry. - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .

Includes bibliographical references and index.

ISBN: 0071372229

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management, --M211,

LC Class. No.: HF5415.13 / .P336 2002

Dewey Class. No.: 658.8

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