Strategic marketing management : a means-end approach / Mark E. Parry.
Material type: TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN:- 0071372229
- 658.8 21
- HF5415.13 .P336 2002
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415.13 .P336 2002 (Browse shelf(Opens below)) | Available | 3UPML00017747 |
Includes bibliographical references and index.
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