Modern marketing strategy. (Record no. 16361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748cam a22002291 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00007862 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 711124s1964 maua b 00010 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 64016061 //r91 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B774 1964 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B774 1964 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8082 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bursk, Edward Collins, |
| Dates associated with a name | 1907- |
| Relator term | ed. |
| 9 (RLIN) | 12236 |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing strategy. |
| Statement of responsibility, etc. | Edited by Edward C. Bursk [and] John F. Chapman. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge, |
| Name of publisher, distributor, etc. | Harvard University Press, |
| Date of publication, distribution, etc. | 1964. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 360 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | The Business administrator |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliographical footnotes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 5200 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chapman, John F., |
| Relator term | joint ed. |
| 9 (RLIN) | 12237 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-05-31 | SOM-gd724 | HF5415 B774 1964 | 3UPML00009831 | 2023-05-31 | 2023-05-31 | Book |