Advertising and sales promotion strategy / (Record no. 1700)
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000 -LEADER | |
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fixed length control field | 00751pam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | UPMIN-00000003631 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220923122432.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 970514s1997 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0321014111 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .T27 1998 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5823 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | T27 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/2 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tellis, Gerard J., |
Dates associated with a name | 1950- |
245 10 - TITLE STATEMENT | |
Title | Advertising and sales promotion strategy / |
Statement of responsibility, etc. | Gerard J. Tellis. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Reading, Mass. : |
Name of publisher, distributor, etc. | Addison-Wesley, |
Date of publication, distribution, etc. | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 483 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | Master in Management |
Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
University Library | University Library | 2022-09-23 | SOM-172 | HF5823 T27 | 3UPML00004984 | 2023-06-03 | 2022-09-23 | Book |