Advertising and sales promotion strategy / Gerard J. Tellis.
Material type: TextPublication details: Reading, Mass. : Addison-Wesley, 1998.Description: xvii, 483 p. : ill. (some col.) ; 26 cmISBN:- 0321014111
- 658.8/2 21
- HF5823 .T27 1998
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5823 T27 (Browse shelf(Opens below)) | Available | 3UPML00004984 |
Includes bibliographical references and indexes.
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