Tacurong City : (Record no. 2824)

MARC details
000 -LEADER
fixed length control field 02103nam a22002053a 4500
001 - CONTROL NUMBER
control field UPMIN-00006615638
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240216115300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240216b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UPMin
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.5 2013
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C54 V35
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Valdez, Xerxes John D.
Relator term author
9 (RLIN) 25086
245 ## - TITLE STATEMENT
Title Tacurong City :
Remainder of title city of goodwill a city profile portfolio /
Statement of responsibility, etc. Xerxes John D. Valdez
300 ## - PHYSICAL DESCRIPTION
Extent 75 leaves
502 ## - DISSERTATION NOTE
Dissertation note Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao, 2013
520 3# - SUMMARY, ETC.
Summary, etc. The City of Tacurong is the financial, commercial, education, and rest and recreation center of the Province of Sultan Kudarat and Central Cotabato. Tacurong City is also known as the City of goodwill. However, despite of its being the City of Goodwill and despite of its potentials for tourism and investment, the City is oftentimes perceived as one of the dangerous places in Mindanao. This may attributed to the City's location that is between Muslim conflict areas. This production thesis aims to re-introduce Tacurong as the City of Goodwill this improving this image. To do this, the City's existing brochure (published in 2010) was subjected to visual and textual analysis using the Design Criticism Model of Evans and Thomas (2008). The results of the analyses were used as bases in conceptualizing and crafting the City Profile Portfolio. The portfolio contains flyers that feature the City?s strengths in both tourism and business/investment. Photographs and selected information and key messages were included to depict what Tacurong City really is. The whole process entailed the application of the Public Relations since building a positive image is important in promoting Tacurong not only as a tourism destination but also as a potential investment city. In image-building, public relations or ?relations with the public? is necessary. Visual communication through Principles and Elements of Design was used in designing and creating the portfolio.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Arts
General subdivision Media arts
9 (RLIN) 23160
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a BACA - MEDA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Preservation Copy Non-Circulating University Library University Library Archives and Records 2016-03-18 donation UAR-T-gd2315   LG993.5 2013 C54 V35 3UPML00036666 2022-10-05 2022-10-05 Thesis
    Library of Congress Classification     Room-Use Only College of Humanities and Social Sciences University Library Theses 2013-06-06 donation CHSS-T-gd5571   LG993.5 2013 C54 V35 3UPML00024553 2022-10-05 2022-10-05 Thesis
 
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