Marketing management : (Record no. 4084)
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000 -LEADER | |
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fixed length control field | 00788pam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | UPMIN-00000005705 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221006094016.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 930511s1994 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070489718 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .G84 1994 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | G85 1994 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 20 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Guiltinan, Joseph P. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | strategies and programs / |
Statement of responsibility, etc. | Joseph P. Guiltinan, Gordon W. Paul. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c1994. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 480 p. : |
Other physical details | col. ill. ; |
Dimensions | 24 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill series in marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Paul, Gordon W. |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
a | Fo |
Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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University Library | University Library | 2022-10-06 | SOM-1142 | HF5415.13 G85 1994 | 3UPML00004804 | 2023-05-31 | 2022-10-06 | Book |