Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.13 G85 1994 (Browse shelf(Opens below))	Available		3UPML00004804

Includes bibliographical references and index.

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