Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xx, 230 p. ; 24 cmISBN: - 9780071762861 (alk. paper)
- 0071762868 (alk. paper)
- 658.4/092 23
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
University Library | Circulating | HD38.2 .B38 2012 (Browse shelf(Opens below)) | Available | 3UPML00019749 |
Includes index.
Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
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