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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. by
  • Bates, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (1)Call number: HD38.2 .B38 2012.

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (2)Call number: HF5415.1255 .B38 2012, ...

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

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