Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 354 p. : ill. ; 24 cmISBN:- 0256169101
- 658.8/02 20
- HF5415.13 .R269 1995
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 R269 1995 (Browse shelf(Opens below)) | Available | 3UPML00009041 |
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HF5415.13 M369 2005 Applications in basic marketing: clippings from the popular business Press / | HF5415.13 .M695 1998 HF5415.13 M695 1998 Quantitative analysis in marketing management / | HF5415.13 P32 1993 Preparing the marketing plan / | HF5415.13 R269 1995 Business marketing strategy : concepts and applications / | HF5415.13 W467 1994 Market-driven management : using the new marketing concept to create a customer-oriented company / | HF5415.13 W5476 2007 Marketing management / | HF5548.2 S4366 1995 Information technology in business : principles, practices, and opportunities / |
Includes bibliographical references and index.
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