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Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999.Description: x, 262 p. ; 29 cmISBN:
  • 0761908668 (hardcover : acid-free paper)
  • 0761908676 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5414 .W44 1999
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Item type Current library Collection Call number Status Date due Barcode
Book Book University Library Regular Circulation Circulating HF5414 .W44 1999 HF5414 W44 1999 (Browse shelf(Opens below)) Available 3UPML00004760
Book Book University Library Regular Circulation Circulating HF5414 .W44 1999 HF5414 W44 1999 (Browse shelf(Opens below)) Available 3UPML00004759
Browsing School of Management shelves, Shelving location: Regular Circulation, Collection: Circulating Close shelf browser (Hides shelf browser)
HF5410 L36 2011 MKTG4 / HF5410 L36 2011 MKTG4 / HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / HF5415 .A647 2010 Marketing demystified : a self-teaching guide / HF5415 B53 2006 Contemporary marketing / HF5415 .E65 1994 HF5415 E65 1994 Promotional strategy : managing the marketing communications process /

Includes bibliographical references (p. 223-240) and index.

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