Study guide marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type: TextLanguage: English Publication details: Boston : Houghton Mifflin, c2003.Edition: 12 edDescription: v, 294 p. : ; 28 cmISBN:- 061819245X
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | University Library | Circulating | HF5415 M367 2003 stu.gui. (Browse shelf(Opens below)) | Available | 3UPML00017120 |
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HF5415 M22 1975 Basic marketing : a managerial approach / | HF5415 M22 1978a Basic marketing : a managerial approach / | HF5415 .M297453 2000 HF5415 M297453 2000 Marketing : best practices / | HF5415 M367 2003 stu.gui. Study guide marketing : concepts and strategies / | HF5415 M37 Marketing to the public sector and industry / | HF5415 M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach / |
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