The marketing plan / William A. Cohen.
Material type: TextPublication details: New York : Wiley, c2001.Edition: 3rd edDescription: x, 397 p. : ill. ; 28 cmISBN:- 0471384127 (pbk. : alk. paper)
- 658.8/02 21
- HF5415.13 .C6348 2001
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.13 C6348 2001 (Browse shelf(Opens below)) | Available | 3UPML00017142 |
Browsing School of Management shelves, Collection: Circulating Close shelf browser (Hides shelf browser)
HF5415.13 B448 1988 Cases in marketing management / | HF5415.13 B66 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 B83 1975 Cases in marketing management / | HF5415.13 C6348 2001 The marketing plan / | HF5415.13 H345 1994 The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / | HF5415.13 H36 1993 Fast track marketing : implementing innovative tactics in the global marketplace / | HF5415.13 H52 1997 The successful marketing plan : a disciplined and comprehensive approach / |
Includes bibliographical references (p. 363-380) and index.
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