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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN: - 0132690853
- 9814035742
- Introduction to marketing communications [Cover title]
- Marketing communications
- 658.8 21
- HF5415.123 .B87 1998
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library Regular Circulation | Circulating | HF5415.123 B87 (Browse shelf(Opens below)) | Available | 3UPML00004796 |
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| HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach / | HF5415 P35 The business and marketing environment / | HF5415.1 .B85 2009 Marketing / | HF5415.123 B87 Introduction to marketing communication : an integrated approach / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / |
Includes bibliographical references and index.
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