Marketing / James L. Burrow ; contributing writer, Jim Bosiljevac.
Material type: TextPublication details: Mason, OH : South-Western Cengage Learning, c2009.Edition: 3rd edDescription: xxiii, 698 p. : col. ill. ; 29 cmISBN:- 0538446641 (student ed.)
- 9780538446648 (student ed.)
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.1 .B85 2009 (Browse shelf(Opens below)) | Available | 3UPML00019470 |
Browsing School of Management shelves, Shelving location: Regular Circulation, Collection: Circulating Close shelf browser (Hides shelf browser)
HF5415 M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach / | HF5415 P35 The business and marketing environment / | HF5415.1 .B85 2009 Marketing / | HF5415.123 B87 Introduction to marketing communication : an integrated approach / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / |
Includes index.
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