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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: University Library (1)Call number: HF1416 B72 1991.

Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: University Library (1)Call number: HF5823 T27.

Marketing plan : building the profitable preferred brand by
  • Go, Josiah L
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati : Mansmith & Fielders , c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G62.

The management and marketing of services / Peter Mudie and Angela Cottam. by
  • Mudie, Peter
  • Cottam, Angela
Series: B H contemporary business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HD31 M84.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994.

Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larrâechâe, Jean-Claude
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995.

Managing opportunity [by] Robert W. Ferrell. by
  • Ferrell, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.13 F47 1972.

Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. by
  • Hague, Paul N
  • Jackson, Peter, 1942-
Series: McGraw-Hill marketing for professionals
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.12 H33.

Marketing management: an Asian perspective / Philip Kotler...[et.al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form:
Publication details: Singapore : Prentice Hall, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415.13 A78 M37.

Marketing management and strategy: marketing engineering applications / Gary L. Lilien and Arvind Rangaswamy by
  • Lilien, Gary L
  • Rangaswamy, Arvind
Material type: Text Text
Publication details: Reading, Massachusetts : Addison-Wesley Longman, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.13 L55 1999.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Levitt on marketing / Theodore Levitt by
  • Levitt, Theodore
  • Harvard Business Review
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c1991
Availability: Items available for loan: University Library (1)Call number: HF5415 L49.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

The Marketing mentors : increase sales, market shares, and profit / Josiah Go. by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: Manila : The Author , c1993
Availability: Items available for loan: University Library (1).

Delivering customer service: how to win a competitive edge through managing customer relationships successfully / Shelia Payne by
  • Payne, Shelia
Material type: Text Text
Publication details: Hongkong : Grolier International, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.5 P39 1997.

Export marketing for a small handicraft business / Edward Millard by
  • Millard, Edward
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: London : Oxfam and Intermediate Technology Pub., c1992
Availability: Items available for loan: University Library (1)Call number: HF1416 M55 1992.

Retail management : a strategic approach / Barry Berman, Joel R. Evans. by
  • Berman, Barry
  • Evans, Joel R
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2004
Availability: Items available for loan: University Library (1)Call number: HF5429 B45 2004.

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