The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates.
Material type: TextPublication details: New York : McGraw-Hill, c2012.Description: xxx, 241 p. : ill. ; 24 cmISBN:- 9780071754996 (hardback : acid-free paper)
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.1255 .B38 2012 (Browse shelf(Opens below)) | Available | 3UPML00019714 | |
Book | University Library Regular Circulation | Circulating | HF5415.1255 .B38 2012 (Browse shelf(Opens below)) | Available | 3UPML00019715 |
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HF5415.123 B87 Introduction to marketing communication : an integrated approach / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF 5415.1265 I56 2002 Internet marketing : building advantage in the networked economy / | HF5415.1265 .R44 2000 HF5415.1265 R44 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF5415.127 .F75 2009 The complete idiot's guide to target marketing / |
Includes bibliographical references (p. 226-233) and index.
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