Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
Material type: TextPublication details: [Boston] : Allyn and Bacon, c1988.Edition: 6th edDescription: xii, 544 p. ; 24 cmISBN:- 0205113796 (pbk.)
- 0205116450 (International ed. : pbk.)
- 658.8 19
- HF5415 .M29748 1988
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | University Library | Circulating | Available |
Includes bibliographies and index.
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