Health communication : strategies and skills for a new era / Claudia Parvanta, PhD (Professor, Director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, Florida), Sarah Bauerle Bass, PhD, MPH (Associate Professor, Director, Risk Communication Laboratory, Department of Social and Behavioral Sciences, College of Public Health, Temple University, Philadelphia, Pennsylvania).

By:

Parvanta, Claudia F [author.]

Contributor(s):

Bass, Sarah Bauerle [author.]

Material type: Text

TextPublisher: Burlington, Massachusetts : Jones & Bartlett Learning, [2020]Description: xvii, 324 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781284065879 (pbk.)
1284065871 (pbk.)

Subject(s):

DDC classification:

362.101/4 23

LOC classification:

RA423.2 .P37 2020

NLM classification:

WA 590

Contents:

Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.

List(s) this item appears in: BA Communication Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	RA423.2 P37 2020 (Browse shelf(Opens below))	Available		3UPML00026832

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Includes bibliographical references and index.

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