A strategic plan for Theos Graduate School, Inc. / Salie Jane R. Bustamante ; Thaddeus R. Acuña, Sylvia B. Concepcion, Aurelia Luzviminda V. Gomez, advisers.
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TextLanguage: English Publication details: Davao City : School of Management, University of the Philippines Mindanao, c2015.Description: x, 85 leavesSubject(s): Summary: There is an increase in the number of people pursuing higher education. Christian evangelical higher education institutions (HEI) belong to the minority of existing academic institution today. Competition is tough since there are other well-established schools offering religious and nonreligious graduate programs. Although it belongs to the minority, there is still a market for Christian HEIs. Theos Graduate School Inc. (TGSI) started as an initiative to train church leaders to be better equipped to serve in their respective ministries. Through the years, changes happened in the academic world that presented opportunities for TGSI to also improve itself. This study looks into the external environment surrounding TGSI, its internal environment, and how TGSI had responded to the threats and opportunities. This strategic plan, covering the academic years 2015-2016 to 2017-2018, recommends intensifying marketing activities as TGSI?s main strategy. Within the next three academic years, it is expected that TGSI will achieve the objectives: (1) double student population through market penetration, (2) increase donations by 30% to be allotted for scholarship, (3) increase number of employees to eight fulltime faculty and staff and (4) build partnerships to have additional 10 partner organizations and churches.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Thesis | University Library | Non-Circulation | LG993.2 2015 M21 B87 (Browse shelf(Opens below)) | Available | 3UPML00036075 |
Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, April 2015.
There is an increase in the number of people pursuing higher education. Christian evangelical higher education institutions (HEI) belong to the minority of existing academic institution today. Competition is tough since there are other well-established schools offering religious and nonreligious graduate programs. Although it belongs to the minority, there is still a market for Christian HEIs. Theos Graduate School Inc. (TGSI) started as an initiative to train church leaders to be better equipped to serve in their respective ministries. Through the years, changes happened in the academic world that presented opportunities for TGSI to also improve itself. This study looks into the external environment surrounding TGSI, its internal environment, and how TGSI had responded to the threats and opportunities. This strategic plan, covering the academic years 2015-2016 to 2017-2018, recommends intensifying marketing activities as TGSI?s main strategy. Within the next three academic years, it is expected that TGSI will achieve the objectives: (1) double student population through market penetration, (2) increase donations by 30% to be allotted for scholarship, (3) increase number of employees to eight fulltime faculty and staff and (4) build partnerships to have additional 10 partner organizations and churches.
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