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Design and marketing of new products / Glen L. Urban, John R. Hauser.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Edition: 2nd edDescription: xxvii, 701 p. : ill. ; 24 cmISBN: - 0132015676
- HF5415.15 .U7 1993
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library | Regular Circulation | HF5415.15 U72 1993 (Browse shelf(Opens below)) | Available | 3UPML00004835 |
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| HF5415.13 L55 1999 Marketing management and strategy: marketing engineering applications / | HF5415.13 M369 1999 Applications in basic marketing: clippings from the popular business Press / | HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement / | HF5415.15 U72 1993 Design and marketing of new products / | HF5415.2 .Q328 2001 Qualitative marketing research / | HF5415.2 .S29 2001 Qualitative methods for marketplace research / | HF5415.2 A14 1995 Marketing research / |
Includes bibliographical references (p. 667-692) and index.
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