Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.

By: Contributor(s): Material type: TextTextSeries: Marketing Science Institute. Series of booksPublication details: Boston, Allyn and Bacon [1967]Description: xviii, 198 p. 24 cmSubject(s): DDC classification:
  • 658.83
LOC classification:
  • HF1009.5 .T4
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book University Library HF1009.5 T47 (Browse shelf(Opens below)) Available 3UPML00006270
Book Book University Library HF1009.5 T47 (Browse shelf(Opens below)) Available 3UPML00006206

Bibliography: p. 176-182.

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