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Personal selling in a modern perspective [by] Patrick J. Robinson [and] Bent Stidsen. by
  • Robinson, Patrick J
  • Stidsen, Bent [joint author.]
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (2)Call number: HF5438 R63, ...

Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. by
  • Terpstra, Vern
  • Yoshino, M. Y. (Michael Y.) [joint author.]
  • Sherbini, A. A [joint author.]
  • Liander, Bertil [ed.]
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (2)Call number: HF1009.5 T47, ...

Promotional decisions using mathematical models. Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others] by
  • Robinson, Patrick J [ed.]
  • Becknell, James C
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (1)Call number: HF5438 P76.

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