Qualitative methods for marketplace research / Shay Sayre.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage, c2001.Description: xv, 255 p. : ill. ; 24 cmISBN:- 0761922695 (hc : alk. paper)
- 0761922709 (pbk.)
- HF5415.2 .S29 2001
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415.2 .S29 2001 (Browse shelf(Opens below)) | Available | 3UPML00009964 |
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HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement / | HF5415.15 U72 1993 Design and marketing of new products / | HF5415.2 .Q328 2001 Qualitative marketing research / | HF5415.2 .S29 2001 Qualitative methods for marketplace research / | HF5415.2 A14 1995 Marketing research / | HF5415.2 D537 1993 Essentials of marketing research / | HF5415.3 .E53 1990 Consumer behavior / |
Includes bibliographical references (p. 241-247) and index.
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