Thesis (Master in Management) -- University of the Philippines Mindanao, April 2018

Simply Bare Waxing Salon and Spa is a multi-service waxing salon and spa which envisions itself to become the leading provider of a broad selection of waxing services and multiple spa and wellness options in Davao region. It aims to be the preferred destination of their clients when they seek to pamper themselves of the spa experience they deserve. For an organization which is already operational for six years, Simply Bare still hasn't realized its vision. Beginning last year, they started to take huge steps for the hope of still achieving this vision. The management decided to maintain the new location which bring them closer and more visible to their target market. They also converted the business into a corporation from being a sole proprietorship. This strategic plan paper will provide the organization a road map for the succeeding steps that they will take by covering all areas that are needed to be assessed, analyzed and organized to come up with sound recommendations, implementing programs and initiatives, financial projections and timetable and control measures to ensure success. The analysis phase of this paper applies the Porter's Five Forces Model for the assessment of Simply Bare's external environment. For the internal environment, the McKinsey 7s framework is employed. The data from the analysis phase is plugged in to the strategy formulation phase and are analyzed together to come up with a major strategy. The Internal External Matrix and SWOT analysis is applied to generate sound strategic options. These options are rated through the Quantitative Strategic Planning Method (QSPM) matrix to select a grand strategy. The proposed strategy that is best to address the needs of the organization in realizing its vision is the strategy on Market Penetration. In addition, the sub-strategy Operational Efficiency will also be applied to strengthen the implementation of the programs under the grand strategy. The market penetration strategy, combined with the strategy on operational efficiency are expected to pull the right customers and convert then to loyal customers. Substantial increase in foot traffic is expected to happen in the next three years of Simply Bare's business operations in effect of the targeted marketing programs. This will address the issue on underutilization of the business? available resources, which includes their treatment rooms and manpower. The combine strategy will significantly increase sales performance and brand image making the business and its services marketable for expansion.