Results
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Developing a market orientation / Rohit Deshpande, editor. by
- Deshpande, Rohit
- Marketing Science Institute
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.
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Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.
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Essentials of marketing research / William G. Zikmund. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Consumer behavior and marketing action / Henry Assael. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.3 A83 1992.
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E-Commerce 2011 / by Kenneth Laudon, Carol Guercio Traver. by
- Laudon, Kenneth C, 1944-
- Traver, Carol Guercio
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, London : Prentice Hall ; Pearson Education N.J. : c2011
Availability: Items available for loan: School of Management (1)Call number: HF 5548.32 L38 2011.
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