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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

What got you here won't get you there in sales! : how successful salespeople take it to the next level / Marshall Goldsmith, Don Brown, Bill Hawkins. by
  • Goldsmith, Marshall
  • Hawkins, Bill, 1947-
  • Brown, Don, 1956-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5438.25 .G6425 2012, ...

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Managing mavericks : the art of sales management / Leslie J. Ades. by
  • Ades, Leslie J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: University Library (1)Call number: HF5438.4 A33.

The relationship-based enterprise: powering business success through customer relationship management / Ray McKenzie,1946- by
  • McKenzie, Ray, 1946-
  • DMR Consulting, Center for Strategic Leadership
Material type: Text Text
Publication details: Toronto : McGraw-Hill, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.5 M24 2000.

McGraw-Hill microcomputing annual edition 1993-1994 / Timothy J. O'Leary, Brian K. Williams, Linda I. O'Leary. by
  • O'Leary, Timothy J, 1947-
  • Williams, Brian K, 1938-
  • O'Leary, Linda I
Edition: Annual ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: New York : McGraw-Hill, c1989-
Other title:
  • McGraw Hill microcomputing
  • Microcomputing
Availability: Items available for loan: University Library (1)Call number: HF5548.125 M34 1993.

McGraw-Hill microcomputing annual edition 1992-1993 / Timothy J. O'Leary, Brian K. Williams, Linda I. O'Leary. by
  • O'Leary, Timothy J, 1947-
  • Williams, Brian K, 1938-
  • O'Leary, Linda I
Edition: Annual ed.
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: New York : McGraw-Hill, c1989-
Other title:
  • McGraw Hill microcomputing
  • Microcomputing
Availability: Items available for loan: University Library (1)Call number: HF5548.125 M34 1992.

Introduction to information systems : essentials for the internetworked enterprise / James A. O'Brien. by
  • O.Brien, James A, 1936-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (2)Call number: HF5548.2 O27 2000, ...

New products management / C. Merle Crawford, C. Anthony Di Benedetto. by
  • Crawford, C. Merle (Charles Merle), 1924-
  • Di Benedetto, C. Anthony
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (1)Call number: HF5415.153 .C72 2000 HF5415.153 C72 2000.

Compensation / George T. Milkovich, Jerry M. Newman ; with the assistance of Carolyn Milkovich. by
  • Milkovich, George T
  • Newman, Jerry M
  • Milkovich, Carolyn
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: School of Management (1)Call number: HF5549.5 C67 M54 2002.

Keeping good people : strategies for solving the dilemma of the decade / Roger E. Herman. by
  • Herman, Roger E
Edition: 1st McGraw-Hill pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: School of Management (1)Call number: HF5549.5 I5 H47.

Incredible bosses : the challenge of managing people for incredible results / David Freemantle. by
  • Freemantle, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., [c1992]
Availability: Items available for loan: School of Management (1)Call number: HF5549 F68.

Compensation / George T. Milkovich, Jerry M. Newman ; with the assistance of Carolyn Milkovich. by
  • Milkovich, George T
  • Newman, Jerry M
  • Milkovich, Carolyn
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Online access:
Availability: Items available for loan: School of Management (2)Call number: HF5549.5.C67 M54 1999 HF5549.5 C67 M54 1999, ...

HR transformation : building human resources from the outside in / Dave Ulrich ... [et al.]. by
  • Ulrich, David, 1953-
Series: RBL Institute HR leadership series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5549 H6584 2009.

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