Results
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Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni. by
- Still, Richard Ralph, 1921-
- Cundiff, Edward W [joint author.]
- Govoni, Norman A. P [joint author.]
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1981
Availability: Items available for loan: University Library (1)Call number: HF5438 S69 1981a.
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Manufacturing & service operations management : M&SOM. by - Institute for Operations Research and the Management Sciences
Material type: Continuing resource
Publication details: Linthicum, MD : Institute for Operations Research and the Management Sciences, 1999-
Other title:
- M&SOM
- Manufacturing and service operations management
Availability: Items available for loan: University Library (1)Call number: HD28 M4169.
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Developing a market orientation / Rohit Deshpande, editor. by
- Deshpande, Rohit
- Marketing Science Institute
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.
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Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.
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Introduction to information systems / James A. O'Brien. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: University Library (1)Call number: HF5548.2 O23 1997.
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Essentials of marketing research / William G. Zikmund. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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