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Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 2005-2006 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c2005
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 2005.

Marketing demystified : a self-teaching guide / Donna Anselmo. by
  • Anselmo, Donna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .A647 2010.

The meaning and source of marketing theory / Michael Halbert by
  • Halbert, Michael
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: School of Management (1)Call number: HF5415 H178.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Good products, bad products : essential elements to achieving superior quality / James L. Adams. by
  • Adams, James L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.157 .A33 2012.

What got you here won't get you there in sales! : how successful salespeople take it to the next level / Marshall Goldsmith, Don Brown, Bill Hawkins. by
  • Goldsmith, Marshall
  • Hawkins, Bill, 1947-
  • Brown, Don, 1956-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5438.25 .G6425 2012, ...

Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates. by
  • Kates, Andrea
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.153 .K374 2012.

How to sell anything on eBay-- and make a fortune! / Dennis L. Prince. by
  • Prince, Dennis L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: University Library (1)Call number: HF5478 P75 2003.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo. by
  • Gallo, Carmine
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5415.5 .G356 2012, ...

UX best practices : how to achieve more impact with user experience / Helmut Degen and Xiaowei Yuan ; with support of Nan Guo. by
  • Degen, Helmut, 1964-
  • Yuan, Xiaowei, 1963-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.335 .D44 2012.

Managing mavericks : the art of sales management / Leslie J. Ades. by
  • Ades, Leslie J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: University Library (1)Call number: HF5438.4 A33.

The relationship-based enterprise: powering business success through customer relationship management / Ray McKenzie,1946- by
  • McKenzie, Ray, 1946-
  • DMR Consulting, Center for Strategic Leadership
Material type: Text Text
Publication details: Toronto : McGraw-Hill, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.5 M24 2000.

Introduction to information systems : essentials for the internetworked enterprise / James A. O'Brien. by
  • O.Brien, James A, 1936-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (2)Call number: HF5548.2 O27 2000, ...

New products management / C. Merle Crawford, C. Anthony Di Benedetto. by
  • Crawford, C. Merle (Charles Merle), 1924-
  • Di Benedetto, C. Anthony
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University Library (1)Call number: HF5415.153 .C72 2000 HF5415.153 C72 2000.

Keeping good people : strategies for solving the dilemma of the decade / Roger E. Herman. by
  • Herman, Roger E
Edition: 1st McGraw-Hill pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: School of Management (1)Call number: HF5549.5 I5 H47.

Incredible bosses : the challenge of managing people for incredible results / David Freemantle. by
  • Freemantle, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., [c1992]
Availability: Items available for loan: School of Management (1)Call number: HF5549 F68.

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