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Service purchasing : what every buyer should know / LeRoy H. Graw, Deidre M. Maples. by
  • Graw, LeRoy H
  • Maples, Deidre M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1994
Availability: Items available for loan: School of Management (1)Call number: HD9980.5 G73.

Service management for competitive advantage / James A. Fitzsimmons, Mona J. Fitzsimmons. by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Series: McGraw-Hill series in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: School of Management (1)Call number: 9980.5 F58 1994.

Pathways to agility : mass customization in action / John D. Oleson. by
  • Oleson, John D, 1936-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD9660 O54 1998.

Who says elephants can't dance? : inside IBM's historic turnaround / Louis V. Gerstner, Jr. by
  • Gerstner, Louis V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, c2002
Availability: Items available for loan: School of Management (1)Call number: HD9696.2.U64 I2545 2002.

Golden entrepreneuring : the mature person's guide to starting a successful business / James B. Arkebauer. by
  • Arkebauer, James B, 1939-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: School of Management (1)Call number: HF5386 A74.

Business in action : an introduction to business / Lester R. Bittel, Ronald S. Burke, R. Lawrence LaForge. by
  • Bittel, Lester R
  • Burke, Ronald S
  • LaForge, R. Lawrence
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Gregg Division/McGraw Hill, c1984
Availability: Items available for loan: School of Management (1)Call number: HF5343 B57 1984.

International economics and international economic policy : a reader / Philip King ; contributors, Linda M. Aguilar ... [et al.]. by
  • King, Philip, 1956-
  • Aguilar, Linda M
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: School of Management (1)Call number: HF1379 .I57 1995 HF1379 I57 1995.

Business management handbook. Bernard Greisman, editor. by
  • Lasser, J. K. (Jacob Kay), 1896-1954 [ed.]
  • Greisman, Bernard [ed.]
Edition: 3d ed., rev. and expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1968]
Availability: Items available for loan: School of Management (2)Call number: HF5351 L352 1968, ...

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K638 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by
  • Webster, Frederick E
Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1994
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Intelligent offices : object-oriented multi-media information management in client/server architectures / Setrag Khoshafian ... [et al.]. by
  • Khoshafian, Setrag
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1992
Availability: Items available for loan: University Library (1).

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

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