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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Series: Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000.

Financial management : theory and practice / Eugene F. Brigham, Louis C. Gapenski. by
  • Brigham, Eugene F, 1930-
  • Gapenski, Louis C
Series: The Dryden Press series in finance
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online access:
Availability: Items available for loan: School of Management (1)Call number: HG 4026 B669 1997.

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