Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

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Material type: Text

TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5837 .A38 2000 HF5837 A38 2000 (Browse shelf(Opens below))	Available		3UPML00004987

Includes bibliographical references and index.

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