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Marketing to the public sector and industry / with a forword by Richard Ryder by
  • Ryder, Richard
  • Rank Xerox
  • CBI Iniative 1992
Material type: Text Text
Publication details: London : Mercury Books, c1990
Availability: Items available for loan: School of Management (1)Call number: HF5415 M37.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Managing mavericks : the art of sales management / Leslie J. Ades. by
  • Ades, Leslie J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: University Library (1)Call number: HF5438.4 A33.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

The organized executive: 101 ways manage time, people and paper / Stephanie Winston by
  • Winston, Stephanie
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, c1994
Availability: Items available for loan: University Library (1)Call number: HF5546 W56 1994.

Manufacturing & service operations management : M&SOM. by
  • Institute for Operations Research and the Management Sciences
Material type: Continuing resource Continuing resource
Publication details: Linthicum, MD : Institute for Operations Research and the Management Sciences, 1999-
Other title:
  • M&SOM
  • Manufacturing and service operations management
Availability: Items available for loan: University Library (1)Call number: HD28 M4169.

Excellent sales performance / developed and designed by the Learning Business.
Material type: Text Text
Language: English
Publication details: Oxford : Pergamon Open Learning, c1996
Availability: Items available for loan: University Library (8)Call number: HF5438.25 E83 1996, ...

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Customer-focused quality : what to do on Monday morning / Tom Hinton, Wini Schaeffer. by
  • Hinton, Tom
  • Schaeffer, Wini
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 H56 1994.

DRP : distribution resource planning : distribution management's most powerful tool / by Andre J. Martin ; foreword by Walter E. Goddard. by
  • Martin, AndrĂ¢e J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex Junction, VT : O. Wight Ltd. Publications, c1990
Availability: Items available for loan: University Library (1)Call number: HF5415.7 .M34 1990 HF5415.7 M34 1990.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.32 .S54 1999 HF5415.32 S54 1999.

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