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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: School of Management (1)Call number: HF5415 M378 2006.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (2)Call number: HF5415.1255 .B38 2012, ...

Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.]. by
  • Mohammed, Rafi
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: School of Management (1)Call number: HF 5415.1265 I56 2002.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 2005-2006 ed.
Material type: Text Text
Publication details: Boston, : Irwin/McGraw-Hill, c2005
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 M369 2005.

Marketing demystified : a self-teaching guide / Donna Anselmo. by
  • Anselmo, Donna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .A647 2010.

The meaning and source of marketing theory / Michael Halbert by
  • Halbert, Michael
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: School of Management (1)Call number: HF5415 H178.

Marketing essentials / Lois Schneider, Grady Kimbrell, Carl A. Woloszyk. by
  • Farese, Lois Schneider
  • Kimbrell, Grady
  • Woloszyk, Carl A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Yor, N.Y. : Glencoe/McGraw-Hill Glencoe, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 F37 1997.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: School of Management (2)Call number: HF5415 S745 1991, ...

Marketing for business growth. by
  • Levitt, Theodore, 1925-
Edition: [2d ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1974]
Availability: Items available for loan: School of Management (1)Call number: HF5415 L482.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Market research [by] Robert Ferber by
  • Ferber, Robert, 1922-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1949]
Availability: No items available.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by
  • Weitz, Barton A
  • Castleberry, Stephen Bryon
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: University Library (1)Call number: HF5438.25 W2933 2004.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Good products, bad products : essential elements to achieving superior quality / James L. Adams. by
  • Adams, James L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.157 .A33 2012.

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