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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (2)Call number: HF5415.1255 .B38 2012, ...

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Marketing demystified : a self-teaching guide / Donna Anselmo. by
  • Anselmo, Donna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .A647 2010.

The meaning and source of marketing theory / Michael Halbert by
  • Halbert, Michael
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: School of Management (1)Call number: HF5415 H178.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Good products, bad products : essential elements to achieving superior quality / James L. Adams. by
  • Adams, James L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.157 .A33 2012.

What got you here won't get you there in sales! : how successful salespeople take it to the next level / Marshall Goldsmith, Don Brown, Bill Hawkins. by
  • Goldsmith, Marshall
  • Hawkins, Bill, 1947-
  • Brown, Don, 1956-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5438.25 .G6425 2012, ...

ProActive sales management : how to lead, motivate, and stay ahead of the game / William "Skip" Miller. by
  • Miller, William, 1955-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Availability: Items available for loan: University Library (1)Call number: HF5438.4 .M543 2009.

Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates. by
  • Kates, Andrea
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.153 .K374 2012.

How to sell anything on eBay-- and make a fortune! / Dennis L. Prince. by
  • Prince, Dennis L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: University Library (1)Call number: HF5478 P75 2003.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo. by
  • Gallo, Carmine
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5415.5 .G356 2012, ...

UX best practices : how to achieve more impact with user experience / Helmut Degen and Xiaowei Yuan ; with support of Nan Guo. by
  • Degen, Helmut, 1964-
  • Yuan, Xiaowei, 1963-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.335 .D44 2012.

Managing mavericks : the art of sales management / Leslie J. Ades. by
  • Ades, Leslie J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: University Library (1)Call number: HF5438.4 A33.

How to utilize new information technology in the global marketplace : a basic guide / Fahri Karakaya, Erdener Kaynak, editors. by
  • Karakaya, Fahri
  • Kaynak, Erdener
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : International Business Press, c1995
Availability: Items available for loan: University Library (1)Call number: HF5548.2 H65 1995.

Marketing research: management and methods [by] Walter B. Wentz. by
  • Wentz, Walter B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Harper & Row [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 W45.

Introduction to human resource management / Ashly Pinnington, Tony Edwards. by
  • Pinnington, Ashly
  • Edwards, Tony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2000
Availability: Items available for loan: School of Management (1)Call number: HF5549 .P47185 2000 HF5549 .P47185 2000.

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