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Quality of service : making it really work / Bo Edvardsson, Bertil Thomasson, and John ¢vretveit. by
  • Edvardsson, Bo, 1952-
  • Thomasson, Bertil
  • ¢vretveit, John, 1954-
Series: Quality in action (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 E26 1994.

Delivering customer service: how to win a competitive edge through managing customer relationships successfully / Shelia Payne by
  • Payne, Shelia
Material type: Text Text
Publication details: Hongkong : Grolier International, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.5 P39 1997.

Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (2)Call number: HF5415.13 K64 2003, ...

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
  • Blattberg, Robert C, 1942-
  • Getz, Gary, 1955-
  • Thomas, Jacquelyn S, 1969-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Series: Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000.

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