Results
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Essentials of marketing research / William G. Zikmund. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.
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Global marketing / Kate Gillespie, H. David Hennessey. by
- Gillespie, Kate
- Hennessey, Hubert D
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: School of Management (1)Call number: HF1416 G54 2011.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: School of Management (2)Call number: HF5415 L2624 2002, ...
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Developing a market orientation / Rohit Deshpande, editor. by
- Deshpande, Rohit
- Marketing Science Institute
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.
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Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.
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