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		Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi Shapiro, Benson P Moriarity, Rowland T Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 R269 1995. Place hold Add to cart (remove)
		Product management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: University Library (1). Place hold Add to cart (remove)

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