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Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53.

Introduction to marketing management : a course syllabus in Business Administration 170 / Arturo Benedicto M. Ilano. by
  • Ilano, Arturo Benedicto M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2002-2003
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2002 I53.

Introduction to marketing management : a course syllabus in BA 170 / Arturo Benedicto M. Ilano. by
  • Ilano, Arturo Benedicto M
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Diliman, Q.C. : College of Business Administration, University of the Philippines, 2001-2002
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2001 I53.

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
  • Metz, Adam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.5 .M485 2012.

Marketing plan : building the profitable preferred brand by
  • Go, Josiah L
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati : Mansmith & Fielders , c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G62.

New public sector marketing / David Chapman & Theo Cowdell by
  • Chapman, David
Material type: Text Text
Publication details: London : Financial Times & Pitman , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 C43.

Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart by
  • Hart, Norman
Material type: Text Text
Publication details: London : Kogan Page c1994
Availability: Items available for loan: University Library (1)Call number: HF5415 E33.

Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

The Marketing mentors : increase sales, market shares, and profit / Josiah Go. by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: Manila : The Author , c1993
Availability: Items available for loan: University Library (1).

Your marketing plan ; a workbook for effective business promotion / Chris Pryor. by
  • Pryor, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Or : Oregon Small Business Development Center Network, c1991
Availability: No items available.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1987
Availability: No items available.

Business community portal [electronic resource] / MERLOT, California State University System. by
  • California State University System
  • MERLOT (Multimedia Educational Resource for Learning and Online Teaching)
  • MERCED-I (Mindanao Educational Resources for Curricular Enhancement and Development-Initiatives) on OER (Open Educational Resources)
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Long Beach, CA : MERLOT, c1997-2020
Availability: Items available for loan: University Library (1)Call number: OER-037.

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364.

Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993.

Advances in business marketing and purchasing.
Material type: Continuing resource Continuing resource
Publication details: Greenwich, Conn. : JAI Press, c1992-
Availability: Items available for loan: University Library (1)Call number: HF5410 A36.

Marketing 101 : an A to Z quick guide by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: [s. l.]: [s. n.] , 1994
Availability: Items available for loan: University Library (2)Call number: HF5415.12 P6 G67, ...

Export marketing : going global / Renato S. Esguerra and Luz T. Suplico. by
  • Esguerra, Renato S
  • Suplico, Luz T
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Malate, Manila, Philippines : De La Salle University Press, 1998
Availability: Items available for loan: University Library (2)Call number: HF1009.5 E84 1998, ...

Firms, markets, and economic change : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
  • Langlois, Richard N
  • Robertson, Paul L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Availability: Items available for loan: University Library (1)Call number: HD2326 L36.

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