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Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul.

Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Description: xii, 591 p. : ill. ; 24 cmISBN:
  • 007048922X (pbk.)
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .R364
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Item type Current library Call number Status Date due Barcode
Book Book University Library HF5415.13 R364 (Browse shelf(Opens below)) Available 3UPML00005515

Includes bibliographies.

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