The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.
Material type: TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill, c1994.Description: xiii, 178 p. : ill. ; 23 cmISBN:- 007707839X
- HF5415.1263 .H33 1994
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415.12 H33 (Browse shelf(Opens below)) | Available | 3UPML00004794 |
Includes bibliographical references (p. [173]-174) and index.
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