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		Advertising and sales promotion strategy / Gerard J. Tellis. by Tellis, Gerard J, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley, 1998 Availability: Items available for loan: University Library (1)Call number: HF5823 T27. Place hold Add to cart (remove)
		Below-the-line promotion / John Wilmshurst. by Wilmshurst, John Chartered Institute of Marketing Series: Marketing series (London, England). Professional development. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993 Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55. Place hold Add to cart (remove)