Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.
Material type: TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:- 075062213X
- HF5415.13 .M369183 1995
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5438.5 M34 1995 (Browse shelf(Opens below)) | Available | 3UPML00009142 |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
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