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Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
  • CAM Foundation
Series: Marketing series (London, England). Professional development.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995.

Marketing 101 : an A to Z quick guide by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: [s. l.]: [s. n.] , 1994
Availability: Items available for loan: University Library (2)Call number: HF5415.12 P6 G67, ...

Marketing plan : building the profitable preferred brand by
  • Go, Josiah L
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati : Mansmith & Fielders , c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G62.

New public sector marketing / David Chapman & Theo Cowdell by
  • Chapman, David
Material type: Text Text
Publication details: London : Financial Times & Pitman , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 C43.

Effective industrial marketing : business-to-business marketing of goods and services / edited by Norman Hart by
  • Hart, Norman
Material type: Text Text
Publication details: London : Kogan Page c1994
Availability: Items available for loan: University Library (1)Call number: HF5415 E33.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Applications in basic marketing: clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E.Jerome
Edition: 1997-1998 ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: University Library (1)Call number: HF5415 P4357.

Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

The Marketing mentors : increase sales, market shares, and profit / Josiah Go. by
  • Go,Josiah
Material type: Text Text
Language: English
Publication details: Manila : The Author , c1993
Availability: Items available for loan: University Library (1).

Export marketing for a small handicraft business / Edward Millard by
  • Millard, Edward
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: London : Oxfam and Intermediate Technology Pub., c1992
Availability: Items available for loan: University Library (1)Call number: HF1416 M55 1992.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: University Library (1)Call number: HF5415 M296 1964.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1985.

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